Roy Rogers is getting back in the saddle

According to Variety the presence of Roy Rogers is going to be coming back to theaters via a planned film trilogy that will be launched by 821 Entertainment.

The company, based out of Nashville, has teamed up with Roy Rogers Family Entertainment Corp. to bring out a King of the Cowboys film trilogy. In addition to this there will animated TV, interactive game and other merchandising initiatives.

According to Eric Geadelmann, 821 Entertainment Group CEO, this deal will enable his company "to exploit all the intellectual property controlled by the estate."

Geadelmann went on to say that the trilogy will "not be a biopic, and will not be a traditional Western, but rather a family fantasy adventure. Roy Rogers, Dale Evans and Trigger are quintessential figures of America, and we will introduce this franchise to a new audience while capitalizing on the millions of Roy Rogers fans worldwide."

Roy Rogers was the top Western box office star from 1943-1954. He made more than 88 films with Evans and Trigger. In addition to this he produced and starred in 100 episodes of his own TV show.

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