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Monday, 27 April 2009

HMV to open up art house cinemas

This can only be a good thing for quality cinema.
A new partnership between music and DVD retailer HMV and cinema chain Curzon Artificial Eye will lead to branding work for consultancy Venture Three.

HMV has linked up with Curzon Artificial Eye as it looks to open a chain of ‘art house’ cinemas to expand its offer beyond high-street retailing.

The 200-seat, three-screen pilot cinema, called hmvcurzon, will open above HMV’s store in Wimbledon, west London, in autumn.

If successul the concept could be rolled out to other HMV locations.

A spokesman for HMV says Venture Three is the chain’s preferred branding consultancy, and that it will be ‘guiding us on the way we apply the brand’.

The consultancy was unavailable for comment at the time of going to press.

Source: Design Week

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streetpete said...

Arthouse movies for the masses; ok, 200 in the London area. I wonder what their criteria for success is: fill the 200 seats in Wimbledon every night, maybe? How can they possible fail in the shadow of the metropolis? I will waited with positivity for the this new venture to trickle out to the provinces; and quite happily fight for my seat with the eclectic Liverpudlians/Wirralians I know. I wonder how they will select the films. Curious indeed, considering every HMV I have been in has a World Cinema section the size of...It is not even worth raking my brains for a witty analogy. If it doesn't work out: "The FUCKERS will rue the day."

thepicklebot said...

It sounds too good to be true! I doubt the concept will find its way to Cornwall though, we're too far out on a limb.