Paramount Pictures International (PPI) today announced plans to bring live interactive coverage from the world premiere of J.J Abrams’ hotly anticipated movie STAR TREK at Sydney Opera House – the first time a film has premiered in the Concert Hall of Australia’s most iconic building.The premiere is taking place on Tuesday April 7th and PPI will have a team of bloggers using the latest mobile technology & social media to bring the red carpet event to life, alongside a fan-submitted Q&A from the press junket.
Fans are invited to submit questions for film-makers including director J.J Abrams’ and cast members Eric Bana, Chris Pine and Zachary Quinto via Twitter using an #asktrek hashtag.
Video responses to a selection of these questions will be published to a dedicated Star Trek channel using social multimedia network Phreadz, alongside a live Twitter feed and photos served via Flickr (see http://startrek.phreadz.com).
This channel will also feature a live Ustream feed direct from the red carpet, bringing the premiere to life for fans in all four corners of the web. This will be going live at 7am GMT on Tuesday, and will be archived and available to view throughout the day.
As well as creating this social media back-channel PPI will be capturing more traditional audio-visual red carpet publicity edits for subtitling and syndication via a global network of sites and online services including MSN and Real Player.
This initiative is being co-ordinated by Picture Production Company who previously collaborated with PPI to bring film-makers to online platforms including virtual worlds Second Life, PlayStation Home and video-blogging community Seesmic.
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1 comments:
there's already a script in the pipeline for a sequel
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