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Thursday, 12 March 2009

Viral Campaign for Resident Evil 5 involving body parts

Now I have heard of all the various viral ad campaigns for films and video games over the past few years, but this one is a new one to me. Apparantly you can win a trip to Africa (scene of Resident Evil 5) if you find the body parts hidden around London. It's been set up by Capcom. This is what they say on their blog:
Majini *coughZOMBIEScough* have gone through a small part of London, leaving behind a trail of remnant body parts from their victims. Find the bodies on the morning of Thursday March 12th and win a vacation to Africa.

Register at mailto:residentevil5@capcomeuro.com to be sure to receive the clues as to where the remains can be found.

Find as many of the bodies as you can, or what is left of them, and return them to Westminster Bridge by 11am.

The body parts will be hidden at locations near Trafalgar Square, within this area.
And this is where you should take them.

Alert us to your presence by standing on the bridge, holding the artificial body parts over your head and shouting "Kijuju!" We will be there, watching you, and will approach when you make yourselves known.

Points allocated for each body part - 2 points for arms, 2 points for legs, 3 points for torsos , 5 points for a head. The more body parts you find and bring to us, the more points you get. The player(s) with the most points by 11am win the trip to Africa.

The game begins at 9am. Good hunting - we will see you on the bridge. Take pictures, take video, have fun. And don't wear your best clothes - it's going to be messy.
Thanks to Pat for sending me this. Sounds most interesting, if a bit odd. I do hope the Police are notified before it takes place. If any of the LFF readers in London are able to take part let me know how you got on and send me photos.

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