
Three aspiring ad-men take a weekend in the wilderness, brainstorming for their first assignment: to overhaul the image of a once popular cleaning product, Claractix. While in the woods, a girlfriend’s mysterious disappearance sparks a harrowing descent into unreality. Personalities contort into extremes and visits are made by a specter from Claractix campaigns of the past as the film careens towards it’s startling climax.
The film’s ad-men are played by real-life members of Waverly Films (Ben Dickinson, Duncan Skiles and Chris Ford), a Brooklyn based production company specializing in commercials, music videos, and who have an immense cult following with their comedic YouTube shorts. Summer Day, the free spirited temptress destined to drive them apart, is played by Heather Robb (Trigger Man, The House of The Devil, I Sell the Dead), lead singer of popular folk-rock group The Spring Standards. Long-lost ClarActix pitchman Mickey Hauser is played by producer Larry Fessenden, who describes the movie as "1960’s psychedelia by way of David Lynch with dashes of Philip K. Dick and Cronenberg."
Reznick says: “I CAN SEE YOU is about the experience of being young and ambitious in New York City, but blind to any sense of responsibility or stakes. When the naïve lead ad designer in I CAN SEE YOU takes his ill-fated trip into the woods and is faced with an impossible situation, his mind malfunctions. He doesn’t know how to cope with something outside of his safe, easy existence, and we experience his world shattering breakdown along with him. I love watching films that show the world through the tinted perspective of another person – and in I CAN SEE YOU we watch the world through the eyes of someone who is quickly losing his grasp on reality."
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