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Sunday, 15 February 2009

Joe Quesada talks Twitter, Kenneth Branagh and Thor

The Editor-in-Chief of Marvel Comics and a superstar illustrator in his own right, Joe Quesada talks to CBR TV about all things Marvel, including the staff's Twitter obsession and what director Kenneth Brannagh has cooking for "Thor."

In this exclusive on-camera interview filmed at New York Comic Con, Quesada discusses with CBR Executive Producer Jonah Weiland why Twitter is Marvel's 21st answer to Stan Lee's classic "Stan's Soapbox" communiques to fans, saying the popular messaging system allows him to answer reader concerns at a rate of thousands at a time. Quesada also details his meeting with "Thor" director Kenneth Brannagh, and what the venerable filmmaker has in mind for Marvel's thunder god. "This is going to be the Marvel Universe on the big screen," he said.

[Branagh] has immersed himself in [the comics]... He was talking about characters and villains that even I was going, like, who was that?, y'know. But if you're a Thor-head, you're going to go, oh right... So it was wonderful to hear this stuff. He wasn't just concerned about Thor, but he also understood going in, from the beginning - because we established very early on... Well, at the end of the Iron Man movie, but very early on [in the process], that there's going to be other movies that become part of this tapestry. This is essentially our Star Wars, our universe is our Star Wars, and he understands that his Thor movie is one of the legs of this table that will interplay with an Iron Man movie down the road, or the Avengers movie down the road.

I've chatted to Joe a couple of times via Twitter and he's always on the ball.

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