Dante's Inferno video game rights won by Universal

Universal Pictures came out the winner in a bidding war for an unreleased Electronic Arts videogame that will be called Dante's Inferno by the time it hits the marketplace next year, according to Variety.

The deal -- an option fee against seven-figure purchase price -- ended an auction that pitted four studios against one another.

Both the Dante's Inferno game and movie involve a journey through the depths of hell.

The gamemaker intends to become more closely involved with movie and TV transfers of its games. Making a movie deal well before the game's release will give EA a shot at seeing a movie released closer to the beginning of the game's life cycle.

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